By the time the Gen 2 launch followed, enough buzz and speculative frenzy had built up around the collection to sell out the paid NFTs within 24 hours.Īccording to public blockchain data curated by Dune, more than 10.6 million Reddit avatars have been minted to date with a total market cap value of $74.5 million. The original Gen 1 launch dropped under the radar, and only gained enough social awareness to sell out the premium (paid) avatars after a month of trading. It’s a potentially significant onramp for mainstream audiences that may have never handled NFTs before, given the millions of avatars offered up free to Reddit users. Reddit's transition into the NFT space has been largely praised over the past year for its artist-centric approach and for reaching new Web3 users. Romanian-based digital illustrator Laura Dumitriu, told Decrypt that she utilized the template “to create a new world with colourful and cute characters”-a style which she has become synonymous with across social media platforms.

“I decided to create avatars reflecting the rising ocean levels, the struggling bee populations, and the inevitable future of us all-returning to our original stardust form,” she said.Īrtists were given full creative license from Reddit to pursue their creative ambitions, Freeman revealed, so long as their artwork fit within the template frame of the Snoo character. With Gen 3’s theme of future realities and the expectation that her fellow artists would lean towards a sci-fi, robotic aesthetic, she decided to make three visually organic avatars. “I was obviously happily surprised at how big the project became.”įreeman’s style embraces mythical and fantastical creatures. “I didn’t even realize I’d be getting paid for my work,” she exclaimed. She was contacted by Reddit via DMs on the platform and didn’t expect how far-reaching it would ultimately be. Jump into the next dimension and get yours now.🚨 /QcCSAUs8rEĪlicia Freeman, an Australian-based visual artist and children’s author, told Decrypt that Reddit initially approached her to participate in last year’s original collection.

🚨 #RedditCollectibles fans, the wait is over! Gen 3 is officially available with limited-edition designs from over 100 different artists.

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